Just what is it that makes one work of literature succeed when others fail? Of course there is the writer’s unique “voice;” how they transform ideas into vivid images, feelings and sounds; the scope of their experience; and the appeal of their dialogue (and so much more!). A number of companies, including Inkubate, are exploring…

So often, getting your novel into the hands of readers is harder than writing and revising your manuscript! Most writers agree that knowing one’s audience is the first step, but how do we really know for sure which readers will want to read our writing? Up until now, marketing a book in the absence of…

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